Mobile social media are hotter than lava right now and harnessing their power is one of the cleverest things we can do as escorts, especially those just being introduced to the world of hired dating (you have to start from somewhere to let the gentlemen know you are here ladies!).
If we want to succeed in this highly competitive industry, we need to make smart moves rather than just sell our great looks.
I took a look at Instagram in the last post and while I can see some great benefits in using Instagram, I am a little more sceptical when it comes to Snapchat.
And surely, it is important to get going with the escort marketing tools that are bang on trend right now to create a good following. I think you are all on board with me, right?
So, I was thinking about using Snapchat.
For those that don’t know what it is, it’s an app that allows users to send and receive videos and photos that automatically delete themselves after they have been viewed.
However, I know I shouldn’t rush into the first shiny thing out there.
So, I will try the old pros-cons method to see if it is worth investing time in this app.
Let’s start with the Pros…
1. I Do not Risk Been Banned
Since all photos and videos are deleted immediately after the user has viewed them, I run no risk of violating the terms and conditions of the app.
So, I can send clients my sexy poses and not be afraid I will get kicked out. Of course this is nothing like with Instagram and other sites that impose strict rules and penalties about nudity (though I believe it is best not to give it all on the plate and play with their mind a bit).
The only way a client or potential client can keep my pictures is by taking a screenshot. In this case, the app will alert me and the client will be told off in no uncertain terms by me.
If you think about it, this is actually great. It keeps them on their toes as they are waiting for my shots that will not be there long enough to quench their thirst for arousing (okay, super hot and sexy!) pictures.
They wont know if I will appear as the girl-next-door (even more stimulating, for many guys) or adopting some other pose that takes my fancy!
As an aside, guys seem to like me biting my lower lip, I need to look into that!
One point for Snapchat.
2. I Can Reach out to Millions of People
As of today, when I am writing this article, Snapchat has more than 158 million active users (daily) and more than 2.5 billion snaps shared every day. Amazing to conceive!
Also, each user visits Snapchat around 18 times per day (on average) and the overall in-app stay time is more or less 30 minutes.
This means that, if I play my cards right, I can reach out to a large client base and benefit from the time they stay connected to book a meeting or build the basis for future hirings.
The app has both an image/video sharing tool and chat box, which allows me not only to share high-quality shots and behind-the-scenes stuff that will help create engagement but also nurture them through chatting, at least, at first.
Great plus point!
3. I Can Use Snapchat to Send more Traffic to my Profile
As with every social media channel, Snapchat can be used to refer followers to my directory profile, where they can get more information about the services I provide and lots of other spicy details.
The whole idea behind that is to minimise the time required to use the app so that it can benefit me as a medium to do the business work for me.
I don’t want to spend too much time replying to followers and chatting with them. Instead, I can give a brief description of what they can expect from me as an escort and then have them call, text or email me for further details (pricing included) through my directory profile.
On the downside:
1. A Younger Demographic Uses Snapchat
Not sure what percentage of those million users is represented by millennials, which I identify as men in their 40s, who is my target audience.
Snapchat started as a teen thing and was particularly favoured for being a platform not used by their parents!
According to recent stats, some 63% of today’s Snapchat users belong in the 18-34 age group, which they call millennials.
This won’t cut it for me as I am more focused on men between 30-45+.
Still, the app is more popular than Pinterest or Vine and is the 3rd most popular social app after Facebook and Instagram among those ages.
So, I guess that for escorts working with younger clients, Snapchat is an app they should seriously consider getting their hands on.
That being said, Snapchat is only 6 years old and still in infancy. So, I will keep an eye and see how it grows up as it enters puberty!
2. Do I Really Have (Or need to devote) More Time for Another Social Media Platform?
I am already an active user of other social media platforms and really don’t know if I have the time or energy required to start all over again with a new medium.
Too many cooks spoil the broth…guess they have a point there.
So, the reality is, I will probably give it some serious thought before I start out in yet another social media platform.